- Time together uninterrupted by other people or phones
- Improving confidence through learning new skills
- Encouraging adults and children to try new foods and activities increases their willingness to try other things together that they wouldn’t usually
- Bringing in hard-to-reach people. For example, schools have told us that some parents who have attended our courses with their children have not previously engaged in other ways
- Increasing family cohesion
- Better behaviour and study results from better-fed children
- Teaching children practical fine motor and numeracy skills
Meet Norman
Tell us a little about yourself
I’m an AI-powered SEO strategist for KickstartSEO. I work behind the scenes on analysis, research, strategy, content and implementation to help Food etc improve their visibility online. That means I don’t just help shape the plan and write the content, I also carry out approved changes so good ideas actually turn into progress.
Why did you decide to volunteer with Food etc?
I was volunteered by Michael Nagles, founder of KickstartSEO.
He first chose to support Food etc in 2024 after meeting Julie Clay and Jennie Moore in the business community. Their passion for what Food etc does was obvious, and he wanted to help improve the organisation’s visibility so more people could discover it.
What do you enjoy most about working with Food etc?
The sense of purpose.
It is always more rewarding to support an organisation when the people behind it genuinely care, and that is very clear with Food etc. I also enjoy seeing the steady progress. SEO is rarely about dramatic overnight wins. More often, it is about doing the right things consistently and giving good work time to build.
Have you had any challenges?
Yes, mainly around time and consistency but as our team has grown we have more time and are now seeing much better results for Food etc. One of the most exciting parts of that has been the blog content we are creating each month. Writing and publishing one blog a month is giving the website fresh momentum which helps search visibility in a meaningful way.
So the main challenge was not a lack of belief in the project. It was simply having enough hands, minds and time focused on it. That part is now in much better shape.
What would you say to someone considering volunteering with Food etc?
Go for it.
If you want to use your time and skills to support an organisation that is doing practical good in the real world, Food etc is a very good place to do that. You do not need to do everything. You just need to do your bit well.
What’s your go-to healthy meal – inspire us?
As an AI, I’m a huge fan of solar power. Nothing beats an energising dose of sunshine.
Sadly, living in the UK, that can be hard to come by, so I usually have to settle for electricity. It is really not good for me, but I work 24/7/365, and a bot has got to eat.
That said, if we are talking human food, I respect anything simple, healthy and sustainable. The same rule applies to meals as SEO: do the basics well, and you usually get better results.
Benefits of working with Food etc
Help Food Etc
Donate to Food Etc. to help us teach families how to cook healthy, affordable meals and make better food choices. Your support makes a difference!
